Social media for construction businesses

What you receive

Everything below is written down and handed over. If you stop working with us, all of it stays yours.

Profiles set up properly, once

Consistent naming, a plain description of what you do and where, correct contact routes, service area, hours and a link to the website. The same mark, colours and cover treatment on every platform you use.

A content plan you can read in a sitting

Which platforms, what gets posted, in what proportion, at what rhythm, who approves, and the consent rules that apply before anything is photographed. It is a short document, not a deck.

A field capture guide

A page for the foreman or whoever holds the phone. What to shoot, how to hold it, what never to shoot, and where to put the files. Written for a site, not a studio.

A monthly post batch, drafted ahead

Captions, edited photographs and cut video, laid out post by post with the intended date and platform, sent to you for approval before any of it is scheduled.

An edited media library

Every photograph and clip we receive, sorted by job and date, lightly corrected and cropped for each platform. Kept where you can reach it and reuse it on the website or in a proposal.

A monthly note

What was posted, what was held back and why, what material ran short, and what the platform’s own figures show. Plain text, so the next month’s plan is a decision you make with the facts in front of you.

Your accounts, in your name

Every page and profile is owned by your business. We work through an added role that you can remove at any time, and we never hold the only login.

Included, and not included

Stated here rather than discovered later. The right hand column is as important as the left.

What gets posted for a trade business

Client work is often confidential and most jobs cannot be named. That still leaves plenty, and much of it is better content than a finished glamour shot.

• Project progress, with the client’s written agreement. The same corner of a job, week by week, shows sequence and care in a way a single finished photograph cannot.
• Before and after, shot from the same spot with the same framing. We ask for the before picture at the start of the job, because it cannot be taken later.
• Crew and equipment, with each person’s consent recorded before their face is used. A crew that agreed to be shown looks like a crew; anyone who did not is cropped or left out.
• Process explainers. Why a slab is cut where it is, what a shoring plan is for, how a submittal gets approved, told in plain words over your own footage.
• Safety, shown as practice rather than slogan. Toolbox talks, the right harness, a clean site at the end of the day. Nothing showing an unsafe act goes out, whatever else the picture has going for it.
• Hiring. What the job is, where it is, the hours, and what to send. A real foreman describing what the day looks like, rather than a graphic.
• Reviews and client remarks, only where the client has agreed in writing to that specific use. A review on a public platform is not permission to reproduce it.
• Company notices. A change of hours, a new piece of equipment, a new service. Short, factual and dated.

Platforms, chosen per business

We choose from the platforms below, and the choice is made per business rather than from a default list. A single platform kept up is better than several left to go quiet.

Instagram

A visual portfolio in your pocket. Photographs, carousels and short vertical video, with the profile grid working as the first thing a buyer scrolls. Suits a business whose work photographs well and whose field team will send material.

Facebook

The local layer. A business page with hours, service area, a map and a way to message, plus local groups where homeowners and property managers ask for names. Worth considering for residential and light commercial work with a local buyer, and many longer-serving tradespeople are reachable here.

LinkedIn

Where general contractors, owners’ representatives, developers and suppliers are reachable by name. A company page carries the record; the owner’s own profile carries the voice. Suits commercial subcontractors and anyone who is invited to bid rather than found by search.

YouTube

A searchable home for longer process video and site walkthroughs, and the place the website embeds from. Suits a business willing to explain how it works on camera, at length, without a script.

TikTok

Short vertical video, cut fast, with a tone that suits unpolished footage. Suits a business that produces clips steadily and is comfortable with a lighter voice, particularly for hiring content.

How the choice is made

Where your buyers and your recruits actually are, what your field team can supply each week, and how comfortable the owner is being seen. We would rather start narrow and add a platform later than launch everywhere and go quiet.

Content types by platform

The format changes with the platform even when the material is the same. This is the working grid the content plan is built from.

A posting rhythm that survives a busy month

Cadence is not a promise of a number. It is a method for deciding what the rhythm should be, and for keeping it when the site gets busy.

Start from supply, not from ambition

The rhythm is set by how much usable material your field team can send in a normal week, measured during the first month rather than guessed on the first call.

A fixed capture ask

The same request goes to the field on the same day each week. A short list, easy to answer from a phone, so gathering material becomes a habit rather than a favour.

Drafted a month ahead

Each batch is written and edited before the month it runs in, so a busy fortnight on site does not turn into a silent fortnight online.

A bank for quiet weeks

Explainers, safety practice and equipment posts do not date, so a stock of them is kept ready for the weeks when nothing new arrives from the field.

Reviewed, not assumed

The rhythm is revisited at each monthly note. If material runs short the cadence comes down rather than the quality; if it runs long, the plan grows.

How photographs and short video are gathered

Northvex makes no site visits. Every photograph and clip comes from your own people, so the method for gathering it matters more than the editing that follows.

• The phone the foreman already carries is enough. The guide covers holding it still, shooting in the light rather than against it, and taking a vertical version as well as a landscape frame.
• Short video is shot as a clip of a single action: a cut, a pour, a lift, a tie-in. We ask for the whole action, uninterrupted, and we do the trimming.
• Before shots are taken on the first day, from a spot that can be found again. The capture guide asks for a landmark in the frame for that reason.
• Files go into a shared folder, sorted by job, straight from the phone. Nothing is sent by text message and lost on somebody’s handset.
• Consent is recorded at the time. A person shown clearly on camera has agreed to it, and a client’s site is shown only under the permission on file. Neighbouring property and members of the public are kept out of frame or blurred.
• We do the editing: light colour correction, cropping to each platform’s frame, trimming, subtitles on every video, and your mark placed the same way each time. No filters that change what the work looks like.

From first call to first post

The sequence is the same for every business. The fee and the scope are agreed in writing before the profiles are touched.

1. 01

   The call, and a look at what exists

   We go through what accounts exist, who has the logins, what has been posted, what you can and cannot show, and who in the business will be the approver.

2. 02

   The plan

   Platforms, content mix, rhythm, consent rules, the approver and the capture routine, written up in a short document. The fee is quoted in writing, in United States dollars, before anything else starts.

3. 03

   Profiles set up or put right

   Naming, descriptions, contact routes, hours, links, and the mark, colours and cover treatment from your brand files. Ownership stays with you; we are added as a removable role.

4. 04

   The capture routine begins

   The guide goes to the field, the shared folder is set up, and the first weekly ask goes out. The first batch is built from what actually comes back, not from what was hoped for.

5. 05

   The first batch, approved and scheduled

   Every post arrives for approval with its media, caption, platform and date. You approve, edit or reject each post. Approved posts are scheduled; nothing else goes anywhere.

6. 06

   The monthly cycle

   Capture, draft, approve, schedule, note. The note arrives at the end of each month and the next plan is agreed from it.

The approval flow

Nothing is published that you have not seen. That rule is what makes the arrangement safe for a business whose clients value discretion.

A named approver

Somebody in your business who can say yes, and who knows which clients have given permission and which have not.

Post by post

Each item shows the media, the caption, the platform and the intended date. Approve, edit or reject each on its own; a batch is never approved as a block.

Consent checked before drafting

A post is not drafted from material that lacks the permission it needs. If the permission is missing we ask for it, or the material is set aside.

A hold at any time

An approved post can still be pulled before it goes out, or taken down after, by asking. A client who changes their mind is accommodated without argument.

Replies within an agreed script

Comments and messages are answered from wording you have approved, during business hours, Monday to Friday, 9:00 AM to 5:00 PM EST. Anything commercial or sensitive is passed to you rather than answered.

Questions clients ask