Industries
E-commerce and retail
Retail and shopping campaigns cost less per lead than any other major category tracked. What decides the outcome is the store the click lands on.
Covered here
- E-commerce and retail
What you need, that a generalist does not produce
- 01
A store with a product structure that holds up
Categories, product pages and comparison built so a catalogue can grow without the navigation being rebuilt around it.
- 02
Paid campaigns run against the category benchmark
Measured against the published cost per click and cost per lead for shopping and retail rather than against a general average.
The evidence, which is thin here
This page is short because the evidence is short. There is no verifiable market figure for this buyer, so there is none on the page.
Shopping, retail and collectibles is the lowest cost per lead of any major category tracked: 4.14 to 5.58 dollars per click and around 49.40 dollars per lead.
Beyond that benchmark the evidence for retail specifically is thin. There is no sourced website adoption or outdated site figure for retail on its own, so the general small business figure on the local and professional services page is exactly that, general, and is not repeated here as though it were retail.
Services that apply
Tell us what the site has to do.
A written fee and a delivery date come back before anything is designed or built.