Insights

Insights from bid setsand from the sites we build.

Estimating and digital pieces, alternating, written from the delivered record rather than assembled from public summaries. If we are going to sell SEO, the writing on our own site had better be worth reading.

Estimating practice / 8 min read
The scope items that lose bids, trade by trade
Bids are rarely lost on the big quantity. They are lost on the item nobody carried, because it was described in a specification paragraph rather than drawn on a plan.
Web / 7 min read
What a contractor's website has to do before the bid
A bid invitation is rarely the first contact. By the time it arrives, somebody has already read the website and decided the contractor is worth the trouble of asking.
Restoration / 7 min read
How a parking garage condition assessment becomes a priced scope
Restoration work is not bid the way new construction is bid. There is no drawing of what to build, because nobody has designed it. There is a register, and there are photographs.
Google Ads / 8 min read
Structuring a Google Ads account before any money is spent
An ads account is a filing system for money. Where the campaigns, keywords and negatives are put before launch decides what the first month can teach you, and what it can only waste.
Document review / 6 min read
What we look for when we read a bid set
A bid set is assumed complete until somebody proves otherwise, and nobody has time to prove otherwise in bid week. So the gaps get found during pricing, or after award.
SEO / 8 min read
How a trade contractor gets found in search
A contractor should be found in search by the page that answers the buyer's phrase, not by the home page. Where a site has one services list, that page does not exist, and building it is where the work starts.

What is coming

Jurisdiction pieces, tied to work actually delivered: bidding state transportation projects, what changes when prevailing wage applies, separate prime contracts in New York State school work, and the facade inspection cycle. Published when they are worth publishing, not on a schedule.

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Get a quote See sample deliverables

Insights from bid setsand from the sites we build.

The scope items that lose bids, trade by trade

What a contractor's website has to do before the bid

How a parking garage condition assessment becomes a priced scope

Structuring a Google Ads account before any money is spent

What we look for when we read a bid set

How a trade contractor gets found in search

Rather talk about your job than read about ours?